Service Coach Traineeship

The “lighthouse” for service quality

The service coach supports his colleagues during tricky situations and provides assistance in everyday service. With a trained service coach, you supplement the management work and strengthen your ability for consistent implementation from the inside out. This creates an unmistakable heartfelt spirit for professional service. Even in areas where there isn’t regular customer-contact.

How it works

We train one or more of your talents to become service coaches. In the training, we deepen the criteria for successful service and teach relevant service tools. These range from enriching activities for more service spirit, to effective tricks in dealing with feedback from customers and colleagues. We show your employees how they can generate a high degree of effectiveness in their role.

  • Part A: 2 x 3.5-hour digital workshops – interactive, practical, and individual

  • Part B: 3-month practice-phase, including blended learning and telephone coaching

  • Part C: 2-day seminar at the forwardservice office – practical reflection that reviews the practice phrase for implementable solutions and provides methods for the execution of the service strategy

The result

During the training, your employees learn everything a good service coach needs to sustainably advance a team in the area of service in your company. They learn about their position as a role model and an “internal ambassador” and how to use it sensibly. Another big step towards a sustainable service culture from within.



  • Part A: 04/05 of October 2022
  • Part C: January 2023



  • Part A: 08/09 of March 2023
  • Part C: 06/06 of June 2023


2,650 EUR pro participant (max 8 participants)

Prices exclude travel and hotel costs, 130 EUR organization and service fee, and VAT.

What our customers’ say

“The service coach traineeship is all about customer contact, in a way that I have never experienced in any training before. Service means having the right attitude – and it is exactly this perspective that is charmingly teased out of each individual during the training. Service examples are used in a way where I could make sense of and really feel the service attitude. It’s great fun to exchange ideas with other companies and industries and to completely rethink customer-contact processes.

I developed a whole new level of self-confidence during conflict situations with customers and was able to take many new approaches towards service with me for my own team. We’ve caught service fever! I am more than grateful for these motivation boosts and important “food for thought”. My team and I say: “training with or from forwardservice? Gladly!”

J. Schmidt, Autohaus Klinke GmbH

SERVICE COACH traineeship

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BOOST Training

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traineeship and the customization options
available for your company!